Saturday, May 25, 2013

Way to Go/No! No! No!

Alright, everybody! Gather round as we play everyone's favourite game:

"Way to Go/No! No! No!"

This Positive vs Negative game is sweeping the nation as the newest, Saturday afternoon parlor game!!

All we do is comb through the ridiculous amount of media images and ideas we are inundated with on a minute by minute basis and pull out one positive and one negative role model. 

Lets get started!!

Way to Go, Ms. Melissa McCarthy! 

This plus-size actress has shown the world that fat women can be smart and beautiful and HILARIOUS!  She has also shown that it is possible for fat women to be bold and proud and happy. With a husband, 2 kids and a roaringly successful career, she's proof positive that the lovely size 4s of the world don't have a monopoly on Triumph. 

And a big No! No! No! to Abercrombie and Fitch CEO, Mike Jeffries. 

In a 2006 interview that has recently come to light, he admitted that the clothing retailer was only interested in targeting the "cool kids".  

“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong, and they can’t belong. Are we exclusionary? Absolutely.”


Wow! What a FANTASTIC way to teach teens that their social standing in high school is all-important and that they will continue to be EXCLUDED in the adult world if they are not popular and don't look like models during their high school run. 


Teens of the world! Harken ye to what I'm about to say. You know...listen up! 


When you get to adulthood, no one gives a CRAP about how popular and beautiful you were in high school. In fact the people who peaked in high school are a bit of a joke out here in adult-land. Do not listen to this man who, judging by his  obviously botched plastic surgeries, has a MAJORLY bad self-image and is trying to compensate by making himself more "exclusionary", and making others feel like less. 


The A and F brand have also stop selling anything above a size 10, because they don't want fat people wearing their clothing. In the immortally genius words of the fantastic, Ellen DeGeneres:


Fitch, please!


The fact that they can sell their over-priced clothing to ANYONE should be seen as a miracle. Nothing above a size 10? Seriously? 


Thankfully, Karma can be a real...fitch. Cause their first quarter sales are 17% below Wall Street projections. So...Ha. Ha. It seems being "exclusionary" is NOT a good marketing strategy after all.


That concludes this weeks game of Way to Go/No! No! No!  I hope you've enjoyed yourself and will join us again next Saturday!!

No comments:

Post a Comment